The Kuwait Society for Human Rights issues a national action plan for the advancement of women’s image in Kuwait, through a media strategy that analyzes the media discourse on women's issues and works to guide them towards the best way to address women's issues.
The release of the strategy coincides with the 16-day campaign to combat all forms of violence against women, which was launched on the 25th of November and will continue until the 10th of December. It is one of the activities of Takamul Project implemented by the Society with funding from the U.S. Middle East Partnership Initiative (MEPI) and seeks to promote gender equality in Kuwaiti society.
Khaled Al-Hamidi, Chairman of the Society's Board of Directors, said that the pivotal role of Kuwaiti women emerges in achieving the renaissance of Kuwaiti society. The media must present a fair image of them, their contributions and achievements as a main entry point to enrich societal culture and encourage its various currents to embrace the cause of women.
The strategy will work according to three phases of time, starting in 2021 and ending in 2026. If the strategy is approved and adopted by the local media, partnerships will be formed and media policies based on gender will be formed and then work on various activities with media that guarantee in the first place the adoption of a gender-based media monitoring mechanism in conjunction with the start of the strategy implementation.
In the second phase, it is expected that a Media Professional Charter of Honor will be prepared that integrates gender concepts in media discourse. It is also expected that the share of female media professionals will be raised to 40 percent in media, an increase of ten percent as an interim goal, and then the share of women as news will be raised to 40 percent as an interim goal.
In the third phase, it is expected that a number of results will be achieved, including stabilization of gender integration policies in media, in order to achieve equality and fairness in the cause of women in media, as well as raising the share of female media professionals to 50 percent in media, an increase of ten percent, and raising the share of women as news to 50 percent.
The Supreme Council for Family Affairs is the authority concerned with implementing the strategy by virtue of its competence and its composition of several ministries, including the Ministry of Information as a main partner in the strategy implementation. The Council coordinates with other partners in the state apparatus and civil society organizations in order to coordinate and implement workshops, prepare operational plans and programs, establish partnerships, and adopt evaluation and follow-up mechanisms.